Play Street Museum Franchise Training & Support
Turn Curiosity into a Calling With Your Own Educational Play Museum!
OUR FOUNDER
Courtney Muccio
Play Street Museum Founder and CEO
Play Street Museum founder and CEO Courtney Muccio dreamed of creating a unique play space that combined creativity, education, and family connection long before Play Street Museum became a reality. She opened the first location in Frisco, Texas, in 2014, with a mission to build a clean, upscale environment that promotes unstructured play and purposeful learning.
From the start, Courtney aimed to move beyond the traditional play place franchise and focused on creating an educational play museum model that inspires independence and imagination.
Courtney’s experience building Play Street helped shape the decision to franchise and created a new opportunity for local entrepreneurs who share the brand’s commitment to community and childhood enrichment. This focus on safety, quality, and meaningful engagement remains central to every Play Street Museum.
Today, Courtney continues to lead the brand’s evolution and helps ensure that Play Street Museum grows thoughtfully and inclusively. She remains passionate about empowering franchise owners and building welcoming spaces where children and families across the country can explore, learn, and play.
Our Story
An Expanding Market and a Growing Need
The market for early childhood enrichment is expanding rapidly as parents seek meaningful experiences that encourage creativity, imagination, and connection. Demand continues to rise for high-quality, educational play opportunities that support healthy development and strengthen family bonds.
- As experiential learning gains recognition for its significant positive impact on childhood development, the education and entertainment (edutainment) industries have grown to meet rising demand.1
- Edutainment has quickly become one of the fastest-growing industries in the overall child education and enrichment sector and has enjoyed a 10.1% growth rate over the past five years.2
- Interactive enrichment activities are expected to continue to grow in popularity in the years ahead and power the edutainment industry’s expansion at a compound annual growth rate of 17% through 2030.3
- “Edutainment Market Overview,” Business Research Insights. 2024
- “Edutainment Market Trends,” Future Market Insights. 2024
- “Edutainment Market Size,” Mordor Intelligence. 2025
An Aspirational, Inclusive Environment
An Innovative Approach to Childhood Enrichment
A Groundbreaking Business Model
Comprehensive Franchise Support
Enjoy World-Class Franchise Support for Your Educational Play Museum, and Get the Tools to Fill Your Community’s Playdate Calendar!
ONBOARDING SUPPORT
An Aspirational, Inclusive Environment
SITE SELECTION
INITIAL TRAINING
PROJECTIONS & PRICING
MARKETING & ADVERTISING
CONFIDENTIAL OPERATIONS MANUAL
TECHNOLOGY TOOLS
OPERATIONAL SUPPORT
SAFETY AND COMPLIANCE FRAMEWORK
ONGOING SUPPORT
The Future of Creative Play
Looking ahead, Play Street Museum is expanding nationally and is committed to creating inclusive spaces where children across the country can explore, learn, and grow. Join us in shaping vibrant communities through enriching educational fun, and make play your business!
